Every prop firm founder has this conversation with themselves at some point. Who is going to manage the Discord? Who is going to answer support tickets? Who is going to post the payout screenshots?
Some firms hire someone. Some firms outsource it. Most firms do neither and leave it to whoever has five free minutes.
This article is not going to tell you outsourcing is always better. It is not. But the in-house vs outsource decision is almost always made based on incomplete information — firms either undercount what in-house actually costs or they overestimate what outsourcing delivers. Here is the full picture.
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