Why 90% of Prop Firms Have Dead Social Media Accounts

Go open Instagram right now. Search for a prop firm. Click on any of them. Scroll down their feed.

You will see the same pattern on almost every account. A burst of posts from when they launched. Some challenge promotions. Maybe a payout screenshot or two. And then nothing. The last post was three months ago. Sometimes six months. Sometimes over a year.

The account is not deleted. It is just dead.

And the funny part is that these firms are still running. Still taking challenge fees. Still paying out traders. The business is alive. But their social media looks like the company shut down.

Here is why that happens — and why it matters more than most prop firm owners think.